ABOUT WE LOVE SOAPS - THE MEDIA COMPANY
Where the Legacy of Soaps Meets the Future of Storytelling
Founded in 2007, We Love Soaps is a boutique media company based in New York City. The We Love Soaps soap opera blog launched that year with the belief that serialized storytelling deserves to be celebrated with intelligence, respect, and genuine passion. What began as a small business and blog has grown into a leading multimedia destination for fans, creators, and anyone who understands the cultural power of soaps. Our productions include Serial Scoop Now, Indie Soap Beat and We Love Soaps Radio.
Soap operas are more than entertainment — they are a living archive of emotion, community, and continuity. Our mission is to honor that legacy while championing the bold new voices redefining the genre for the digital age.
What We Do - Video Productions, Blogs, Podcasts, Live Events
The We Love Soaps blog serves as a bridge between the Golden Age of daytime television and the rapidly evolving world of digital drama. Our platform is a hub for:
Industry Insight
Thoughtful analysis, commentary, and deep dives into the craft and business of serialized storytelling.
Archival History
Preserving the genre’s rich past through features like Flashback articles and Today in Soap Opera History.
Exclusive Interviews
In‑depth conversations with daytime legends, indie innovators, and rising stars, showcased through our signature web series We Love Soaps TV in over 300 episodes (available on our YouTube channel).
Our other digital series include Serial Scoop Now, Indie Soap Beat and the We Love Soaps Radio podcast, along with the one-hour special The Ellen Holly Story, which was released in 2024.
Throughout our history, we have also produced a number of live events such as Daytime Drama (a monthly happy hour series), Love Out Live (HIV/AIDS benefit) and We Love Soaps Weekend in the Catskills.
Visit our blog at welovesoaps.tv for the latest news, features and interviews.
Our other digital series include Serial Scoop Now, Indie Soap Beat and the We Love Soaps Radio podcast, along with the one-hour special The Ellen Holly Story, which was released in 2024.
Throughout our history, we have also produced a number of live events such as Daytime Drama (a monthly happy hour series), Love Out Live (HIV/AIDS benefit) and We Love Soaps Weekend in the Catskills.
Visit our blog at welovesoaps.tv for the latest news, features and interviews.
The Indie Series Awards - Supporting the Future of the Genre
We don’t just document history — we help shape what comes next. As early champions of the Indie Soap Movement, We Love Soaps recognized the potential of web series long before they became a cultural force. In 2009, we launched the Indie Series Awards, spotlighting the creators who are pushing serialized storytelling into new territory.
The ISAs celebrate the very best in independently produced entertainment created for the web: bold voices, fearless experimentation, and stories that thrive because they are free from convention.
Independent series are to television what independent films are to cinema — a space where imagination leads, risk is rewarded, and passionate audiences rally behind the creators who dare to innovate. The ISAs exist to champion that spirit.
Over the years, the Indie Series Awards have recognized an extraordinary roster of talent, including Emma Thompson, Jeff Goldblum, Lou Diamond Phillips, Robert Townsend, Cynthia Watros, Judd Hirsch, Sarah Brown, Martha Byrne, Joan Van Ark, Keith Powell, Jim Rash, Michele Lee, Diane Delano, Charlene Tilton and Billy Dee Williams.
Visit indieseriesawards.com for more information.
The ISAs celebrate the very best in independently produced entertainment created for the web: bold voices, fearless experimentation, and stories that thrive because they are free from convention.
Independent series are to television what independent films are to cinema — a space where imagination leads, risk is rewarded, and passionate audiences rally behind the creators who dare to innovate. The ISAs exist to champion that spirit.
Over the years, the Indie Series Awards have recognized an extraordinary roster of talent, including Emma Thompson, Jeff Goldblum, Lou Diamond Phillips, Robert Townsend, Cynthia Watros, Judd Hirsch, Sarah Brown, Martha Byrne, Joan Van Ark, Keith Powell, Jim Rash, Michele Lee, Diane Delano, Charlene Tilton and Billy Dee Williams.
Visit indieseriesawards.com for more information.
Our Vision
Founder Roger Newcomb created We Love Soaps to elevate the conversation around the genre he loved. His vision was clear: to create a space that didn’t look down on soaps, but looked closely at them — celebrating the writing, acting, and production that make serialized drama so enduring and addictive.
Today, our team continues that mission with decades of experience and an unwavering respect for the art form.
Join the Story
Whether you’ve been watching General Hospital or The Young and the Restless for decades, or you’re discovering the vibrant world of digital dramas for the first time, you’re part of a community that spans generations.
Thank you for being part of our story — and for keeping the spirit of serialized storytelling alive.
Social Media
We would love to connect iwth you on social media. You will find us at the links below.
